Business Models

Real, proven ways to build a business online, each backed by real companies who actually did it. See what's possible before you decide what to build.

8 models

Agency & Productized Service

Sell your team's expertise as a fixed-scope, repeatable service instead of custom consulting.

2 examples · open →

API / Infrastructure

Sell access to a capability through an API, priced by usage.

3 examples · open →

Community & Membership

Charge for ongoing access to a network, not a one-time deliverable.

1 example · open →

Creator & Newsletter

Build an audience, then monetize it directly through subscriptions or sponsorships.

2 examples · open →

Digital Products & Courses

Package knowledge or creative work into something sold once, at near-zero marginal cost.

2 examples · open →

Ecommerce & DTC

Sell physical products directly to consumers, without a traditional retail middleman.

2 examples · open →

Marketplace

Connect buyers and sellers, and take a cut of every transaction.

3 examples · open →

SaaS

Recurring software subscriptions, sold and delivered entirely online.

3 examples · open →