Meta says Muse has over 10M users, with shopping a top activity
Meta said during its Q3 earnings call that users are adopting its Muse AI app for shopping and personal productivity. The company reported that Muse has more than 10 million users.
Why it matters
Shopping is named as a top use case inside a large AI app, which suggests consumers may increasingly start product discovery and purchase decisions within AI assistants rather than search or marketplaces.
Who should care
Ecommerce brands, product feed managers, marketing teams, and builders of shopping or affiliate sites
What you can do
Audit your product data (titles, attributes, pricing, and availability) so it is clean and structured enough for AI assistants to surface accurately.