ChatGPT Ads expands to 26 new countries; over 100,000 advertisers have used the platform
OpenAI announced that ChatGPT Ads is expanding to 26 additional countries. The company states that more than 100,000 advertisers have used the platform.
Why it matters
Advertisers in the newly added countries can now place ads inside ChatGPT, which expands the channel for reaching users during product research and purchase decisions. Businesses that sell in these markets may need to evaluate ChatGPT as an ad channel alongside search and social.
Who should care
Ecommerce brands, performance marketers, agencies, local businesses in the 26 new countries
What you can do
Check whether ChatGPT Ads is available in your target country, and if so, set up an advertiser account and test a small campaign against your current conversion benchmarks.