Google expands AI Search ads globally as core ad growth slows
Google announced an expansion of ads in its AI Search experiences to global availability. The announcement was made alongside Alphabet's third-quarter earnings report, which showed revenue up 25% year over year to $127.6 billion.
Why it matters
Ads placed inside AI Search results create a new paid placement surface for advertisers and affect where organic and paid traffic for online businesses may appear. Builders relying on Google search traffic should expect the ad mix in AI-generated results to change.
Who should care
Ecommerce brands, SEO and paid search marketers, publishers relying on Google search traffic, ad agencies
What you can do
Check whether your Google Ads account has access to AI Search ad placements and review your product feed and landing pages for those placements.