Google's Universal Cart shopping tool launches in the US
Google launched Universal Cart, a shopping tool, in the United States. It is available across Google Search and the Gemini app.
Why it matters
Shoppers may increasingly buy through Google Search and Gemini, which could change how ecommerce brands reach and convert customers from those surfaces.
Who should care
Ecommerce brands, online retailers, marketing teams, SEO and shopping feed managers
What you can do
Check that your product feed and product data are complete and up to date in Google Merchant Center so your listings are eligible to appear in Google shopping experiences.