OpenAI rolls out new business profiles for ChatGPT
OpenAI has rolled out business profiles in ChatGPT, a set of features that let businesses provide information to help ChatGPT surface them during consumer discovery. The source describes the update as a step toward making ChatGPT a more robust discovery engine, but the excerpt provides few specifics on the feature details.
Why it matters
Businesses may increasingly be found through ChatGPT answers rather than only through traditional search, so the accuracy and completeness of business information in ChatGPT may affect discoverability.
Who should care
Local businesses, ecommerce brands, SEO and marketing teams, and developers building on or around ChatGPT discovery
What you can do
Check whether your business is listed or can be claimed in ChatGPT business profiles once available, and make sure your name, address, hours, and product details are accurate and consistent across the web.